In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and various other truths regarding modern-day B2B advertising. We discuss exactly how the buying journey is currently entirely fragmented as well as the manner in which area structure can help marketing experts take back control… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and also various other realities about modern B2B advertising and marketing. We review just how the purchasing journey is currently completely fragmented and also the way that community structure can help online marketers take bac… Read More